All’s Well Initiative believes relational connection is every person’s deepest need… right up to their last breath.
From the bottom of New York City to the top, we are companions for those most in need of it – at the time they need it most.
We seek to serve the emotional and practical needs of all facing the end-of-life,

End-of-Life Doula Care
All’s Well Initiative provides personalized companionship and doula services to those facing issues that arise at the end-of-life.
Just like a birth doula supports life’s entry, we seek to fill the care-gaps that emerge at the end, supporting the dying person, their family and friends in a holistic way while complementing the care of nurses, doctors, and hospice workers.
We help plan, navigate, ask the questions, guide the conversations and companion to the end.
Serving
New Yorkers
at the
End-of-Life
Since 2021
Alls’ Well Initiative is a social enterprise
A social enterprise is a business with a primary social mission that uses commercial strategies to achieve its goals.
Unlike traditional businesses that prioritize profit maximization, social enterprises reinvest most of their earnings back into the business to further their social objectives, such as providing access to essential community services.
And unlike traditional not-for-profits, we put all of our time and energy into the people we serve and the services we provide, instead of dedicating time, energy, or even whole roles to fund-raising and compliance associated with typical charities–who spend an average of 35% of donations on operating costs, not associated with their mission.
New York City has one of the greatest concentrations of diversity, wealth and need the world has ever seen. A wonderful, beautiful, yet dissonant asymmetry is evident wherever you walk or look.
All’s Well is privileged to serve individuals in a wide variety of circumstances, from the wealthy to those in great need.
We serve clients who may have had very different experiences throughout their lives, but are united in the experience of facing life’s end.
A Tale of
One City
All’s Well serves both the privileged as well as those in need, connecting our neighbors in a city where disparity is the unfortunate norm.
By offering bespoke services to our Patrons, we are able to divert fees and fund our work with Beneficiaries who are also in need but unable to afford care at this crucial moment. No one should have to die alone.
Our Beneficiaries receive discounted or free services thanks to the support of the Patrons who pay for our services. They receive the very same attention, companionship, time, effort and care.
“I mean this when I say
you are the best. You are warm, willing to talk at any time of the day or night. Caring in your heart for Judy over this long haul, and keeping in touch
with her siblings. Judy could not have picked more wisely. Hugs!”
Joan
TESTIMONIALS
TESTIMONIALS
“My mom was always a very demanding person throughout her life and during the end of her life she was the same person she had always been. She did not show it but she was scared, as are we all, of the final transition and Emma was there to ease her passing. We were so relieved when she came on board, not only because she comforted my mom in her times of stress, but also because she was a kind and beautiful person. She was also diligent, punctual and always there when she said she would be... to the very last.”
Rush
“Thank you so much! I haven’t actually worked with an EOL doula before so it has been such a pleasure to work with you. I know you’ve gone outside your traditional role for her but you are so obviously compassionate and caring. so much wouldn’t have been possible without you.”
Sydney

If you think we could help with your need, please reach out to schedule a conversation.
There is no typical engagement. Every situation is unique by nature. After a free consultation we will offer a bespoke proposal with tiered options to ensure your needs are met with a scope that works for you specifically.
If you would like to find out more about what we do or are interested in setting up a free consultation please reach out.